/* =====================================================================
   Marketing Hook — marketing-hooks.com
   Brand design system. Hand-built, no framework.
   Vancouver local marketing agency · Gastown
   ===================================================================== */

/* ---- Tokens ---- */
:root{
  --ink:#0B1F3A;          /* deep navy */
  --ink-2:#13294B;
  --ink-soft:#3A4A63;
  --hook:#FF5A36;         /* the "hook" — energetic coral */
  --hook-dark:#E8401E;
  --blue:#1E73E8;
  --blue-dark:#155ABF;
  --gold:#FFB23E;
  --paper:#FFFFFF;
  --mist:#F4F7FB;         /* section tint */
  --mist-2:#EAF0F8;
  --line:#DCE4EF;
  --text:#21314A;
  --muted:#5C6B82;
  --white:#FFFFFF;

  --shadow-sm:0 1px 2px rgba(11,31,58,.06), 0 2px 8px rgba(11,31,58,.06);
  --shadow:0 10px 30px rgba(11,31,58,.10);
  --shadow-lg:0 24px 60px rgba(11,31,58,.16);

  --radius:14px;
  --radius-lg:22px;
  --maxw:1180px;
  --gut:clamp(20px, 5vw, 48px);

  --ff-head:'Montserrat', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --ff-body:'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
}

/* ---- Reset ---- */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;font-family:var(--ff-body);color:var(--text);
  background:var(--paper);line-height:1.65;font-size:17px;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue);text-decoration:none;transition:color .2s}
a:hover{color:var(--hook)}
h1,h2,h3,h4{font-family:var(--ff-head);color:var(--ink);line-height:1.15;font-weight:800;margin:0 0 .5em}
h1{font-size:clamp(2.1rem,5vw,3.5rem);letter-spacing:-.02em}
h2{font-size:clamp(1.7rem,3.5vw,2.6rem);letter-spacing:-.01em}
h3{font-size:clamp(1.2rem,2vw,1.5rem)}
p{margin:0 0 1.1em}
ul,ol{margin:0 0 1.1em;padding-left:1.2em}
:focus-visible{outline:3px solid var(--blue);outline-offset:2px;border-radius:4px}

/* ---- Layout helpers ---- */
.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gut)}
.section{padding:clamp(56px,8vw,104px) 0}
.section--tint{background:var(--mist)}
.section--ink{background:var(--ink);color:#D7E2F2}
.section--ink h2,.section--ink h3{color:#fff}
.center{text-align:center}
.lead{font-size:1.18rem;color:var(--muted);max-width:62ch}
.center .lead{margin-inline:auto}
.eyebrow{
  font-family:var(--ff-head);font-weight:700;font-size:.8rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--hook);margin:0 0 .8rem;display:inline-block;
}
.section--ink .eyebrow{color:var(--gold)}
.grid{display:grid;gap:28px}
.g-2{grid-template-columns:repeat(2,1fr)}
.g-3{grid-template-columns:repeat(3,1fr)}
.g-4{grid-template-columns:repeat(4,1fr)}
@media(max-width:900px){.g-3,.g-4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.g-2,.g-3,.g-4{grid-template-columns:1fr}}

/* ---- Buttons ---- */
.btn{
  display:inline-flex;align-items:center;gap:.5em;font-family:var(--ff-head);
  font-weight:700;font-size:1rem;padding:.85em 1.6em;border-radius:999px;
  border:2px solid transparent;cursor:pointer;transition:transform .15s, box-shadow .2s, background .2s;
  text-align:center;line-height:1.1;
}
.btn:hover{transform:translateY(-2px)}
.btn--primary{background:var(--hook);color:#fff;box-shadow:0 8px 22px rgba(255,90,54,.35)}
.btn--primary:hover{background:var(--hook-dark);color:#fff}
.btn--blue{background:var(--blue);color:#fff;box-shadow:0 8px 22px rgba(30,115,232,.3)}
.btn--blue:hover{background:var(--blue-dark);color:#fff}
.btn--ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn--ghost:hover{border-color:var(--ink);color:var(--ink)}
.btn--light{background:#fff;color:var(--ink)}
.btn--light:hover{color:var(--hook)}
.btn-row{display:flex;gap:14px;flex-wrap:wrap}
.center .btn-row{justify-content:center}

/* ---- Top bar ---- */
.topbar{background:var(--ink);color:#cfe;font-size:.86rem}
.topbar .wrap{display:flex;justify-content:space-between;align-items:center;gap:16px;padding-block:8px;flex-wrap:wrap}
.topbar a{color:#fff;font-weight:600}
.topbar a:hover{color:var(--gold)}
.topbar .rate{color:var(--gold);font-weight:700}
@media(max-width:620px){.topbar{display:none}}

/* ---- Header / nav ---- */
.site-header{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.92);
  backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:14px}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--ff-head);font-weight:800;
  font-size:1.32rem;color:var(--ink);letter-spacing:-.01em}
.brand:hover{color:var(--ink)}
.brand .logo{width:40px;height:40px;flex:none}
.brand b{color:var(--hook)}
.menu{display:flex;align-items:center;gap:4px;list-style:none;margin:0;padding:0}
.menu>li{position:relative}
.menu>li>a{display:block;padding:10px 14px;font-family:var(--ff-head);font-weight:600;
  font-size:.96rem;color:var(--ink);border-radius:9px}
.menu>li>a:hover,.menu>li.current>a{color:var(--hook);background:var(--mist)}
.menu .has>a::after{content:"";display:inline-block;width:.45em;height:.45em;margin-left:.5em;
  border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg) translateY(-2px)}
.submenu{position:absolute;top:calc(100% + 8px);left:0;min-width:248px;background:#fff;
  border:1px solid var(--line);border-radius:14px;box-shadow:var(--shadow);padding:8px;
  opacity:0;visibility:hidden;transform:translateY(8px);transition:.18s;list-style:none;margin:0}
.menu .has:hover .submenu,.menu .has:focus-within .submenu{opacity:1;visibility:visible;transform:translateY(0)}
.submenu a{display:block;padding:10px 12px;border-radius:9px;font-weight:600;font-size:.92rem;color:var(--ink)}
.submenu a:hover{background:var(--mist);color:var(--hook)}
.nav-cta{display:flex;align-items:center;gap:12px}
.nav-phone{font-family:var(--ff-head);font-weight:800;color:var(--ink);white-space:nowrap}
.nav-phone:hover{color:var(--hook)}
.burger{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px}
.burger span{width:26px;height:3px;background:var(--ink);border-radius:2px;transition:.25s}
@media(max-width:980px){
  .menu,.nav-phone{display:none}
  .burger{display:flex}
  .menu.open{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;
    align-items:stretch;background:#fff;border-bottom:1px solid var(--line);padding:12px var(--gut);gap:2px;
    box-shadow:var(--shadow)}
  .menu.open .submenu{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;
    border:0;border-left:2px solid var(--line);border-radius:0;margin:2px 0 6px 12px}
  .menu.open .has>a::after{float:right}
}

/* ---- Hero ---- */
.hero{position:relative;background:
   radial-gradient(1100px 520px at 78% -10%, rgba(30,115,232,.18), transparent 60%),
   radial-gradient(800px 460px at 8% 110%, rgba(255,90,54,.14), transparent 55%),
   linear-gradient(180deg,#FFFFFF 0%, #F4F7FB 100%);
   overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center;
  padding-block:clamp(54px,8vw,96px)}
.hero h1{margin-bottom:.35em}
.hero .lead{font-size:1.22rem;margin-bottom:1.6em}
.hero .pill{display:inline-flex;align-items:center;gap:.5em;background:#fff;border:1px solid var(--line);
  border-radius:999px;padding:.5em 1em;font-weight:700;font-size:.9rem;color:var(--ink);box-shadow:var(--shadow-sm);margin-bottom:1.4em}
.hero .pill .stars{color:var(--gold);letter-spacing:1px}
.hero-art{position:relative}
.hero-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  box-shadow:var(--shadow-lg);padding:26px}
.hero-card h3{margin-bottom:14px}
.kpi-row{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:6px}
.kpi{background:var(--mist);border-radius:14px;padding:16px 12px;text-align:center}
.kpi b{display:block;font-family:var(--ff-head);font-size:1.7rem;color:var(--ink);line-height:1}
.kpi span{font-size:.78rem;color:var(--muted);font-weight:600}
.bars{display:flex;align-items:flex-end;gap:10px;height:120px;margin-top:18px}
.bars i{flex:1;background:linear-gradient(180deg,var(--blue),#7db0ff);border-radius:8px 8px 0 0;display:block;
  animation:rise .9s cubic-bezier(.2,.8,.2,1) both}
.bars i:nth-child(2){background:linear-gradient(180deg,var(--hook),#ff9b80);animation-delay:.08s}
.bars i:nth-child(3){animation-delay:.16s}
.bars i:nth-child(4){background:linear-gradient(180deg,var(--gold),#ffd591);animation-delay:.24s}
.bars i:nth-child(5){animation-delay:.32s}
@keyframes rise{from{transform:scaleY(.04);transform-origin:bottom;opacity:.3}to{transform:scaleY(1);opacity:1}}
@media(max-width:880px){.hero .wrap{grid-template-columns:1fr;gap:34px}.hero-art{order:-1;max-width:480px}}

/* ---- Trust strip ---- */
.trust{background:var(--ink);color:#cdd9ec}
.trust .wrap{display:flex;flex-wrap:wrap;gap:14px 36px;align-items:center;justify-content:center;
  padding-block:18px;text-align:center;font-weight:600;font-size:.95rem}
.trust b{color:#fff;font-family:var(--ff-head)}
.trust .dot{color:var(--hook)}

/* ---- Cards ---- */
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;
  box-shadow:var(--shadow-sm);transition:transform .2s, box-shadow .2s, border-color .2s;height:100%}
.card:hover{transform:translateY(-5px);box-shadow:var(--shadow);border-color:#c6d6ec}
.card h3{margin-bottom:.5em}
.card p:last-child{margin-bottom:0}
.card .ico{width:54px;height:54px;border-radius:13px;display:grid;place-items:center;margin-bottom:18px;
  background:linear-gradient(135deg,var(--blue),#5fa0ff);color:#fff}
.card .ico svg{width:28px;height:28px}
.card.alt .ico{background:linear-gradient(135deg,var(--hook),#ff8e72)}
.card.alt2 .ico{background:linear-gradient(135deg,var(--gold),#ffca6b);color:#5a3c00}
.card .more{font-family:var(--ff-head);font-weight:700;font-size:.92rem;color:var(--hook);
  display:inline-flex;align-items:center;gap:.4em;margin-top:6px}
.card .more::after{content:"→";transition:transform .2s}
.card:hover .more::after{transform:translateX(4px)}

/* feature list with checks */
.checks{list-style:none;padding:0;margin:0}
.checks li{position:relative;padding-left:32px;margin-bottom:12px}
.checks li::before{content:"";position:absolute;left:0;top:3px;width:20px;height:20px;border-radius:50%;
  background:var(--hook);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:center}

/* split feature */
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,5vw,64px);align-items:center}
.split.flip .split-media{order:2}
@media(max-width:860px){.split{grid-template-columns:1fr}.split.flip .split-media{order:0}}
.media-box{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);box-shadow:var(--shadow);
  padding:26px;position:relative;overflow:hidden}

/* number steps */
.steps{counter-reset:s;display:grid;gap:22px}
.step{display:flex;gap:18px;align-items:flex-start}
.step .n{counter-increment:s;flex:none;width:46px;height:46px;border-radius:50%;
  background:var(--ink);color:#fff;font-family:var(--ff-head);font-weight:800;display:grid;place-items:center}
.step .n::before{content:counter(s)}
.step h3{margin-bottom:.25em}

/* ---- Industries grid ---- */
.ind{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
@media(max-width:900px){.ind{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.ind{grid-template-columns:repeat(2,1fr)}}
.ind a{display:flex;flex-direction:column;gap:12px;background:#fff;border:1px solid var(--line);
  border-radius:var(--radius);padding:22px 20px;color:var(--ink);box-shadow:var(--shadow-sm);
  transition:transform .2s, box-shadow .2s, border-color .2s}
.ind a:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:#c6d6ec;color:var(--ink)}
.ind .ico{width:46px;height:46px;border-radius:12px;display:grid;place-items:center;
  background:var(--mist);color:var(--blue)}
.ind .ico svg{width:26px;height:26px}
.ind b{font-family:var(--ff-head);font-size:1.02rem}
.ind span{font-size:.86rem;color:var(--muted)}

/* ---- Testimonials ---- */
.quote{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px;
  box-shadow:var(--shadow-sm);height:100%;display:flex;flex-direction:column}
.quote .stars{color:var(--gold);letter-spacing:2px;margin-bottom:12px}
.quote p{font-size:1.02rem;color:var(--text)}
.quote .who{display:flex;align-items:center;gap:12px;margin-top:auto;padding-top:14px}
.quote .av{width:44px;height:44px;border-radius:50%;background:linear-gradient(135deg,var(--blue),var(--hook));
  color:#fff;font-family:var(--ff-head);font-weight:800;display:grid;place-items:center}
.quote .who b{display:block;font-family:var(--ff-head);color:var(--ink)}
.quote .who span{font-size:.84rem;color:var(--muted)}

/* ---- Stats band ---- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
@media(max-width:700px){.stats{grid-template-columns:repeat(2,1fr)}}
.stat b{font-family:var(--ff-head);font-size:clamp(2.2rem,4vw,3rem);color:#fff;display:block;line-height:1}
.stat span{color:#9fb6d6;font-weight:600;font-size:.95rem}
.stat .hook{color:var(--gold)}

/* ---- CTA band ---- */
.cta-band{background:linear-gradient(135deg,var(--ink) 0%, var(--ink-2) 55%, #1d3e74 100%);color:#fff;
  border-radius:var(--radius-lg);padding:clamp(34px,5vw,60px);text-align:center;position:relative;overflow:hidden}
.cta-band::before{content:"";position:absolute;inset:0;
  background:radial-gradient(600px 240px at 80% 0,rgba(255,90,54,.3),transparent 60%);pointer-events:none}
.cta-band h2{color:#fff;position:relative}
.cta-band p{color:#cdd9ec;position:relative;max-width:58ch;margin-inline:auto}
.cta-band .btn-row{position:relative;justify-content:center}

/* ---- FAQ ---- */
.faq{max-width:840px;margin-inline:auto}
.qa{border:1px solid var(--line);border-radius:14px;background:#fff;margin-bottom:14px;overflow:hidden}
.qa summary{list-style:none;cursor:pointer;padding:20px 24px;font-family:var(--ff-head);font-weight:700;
  color:var(--ink);font-size:1.05rem;display:flex;justify-content:space-between;align-items:center;gap:16px}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"+";font-size:1.5rem;color:var(--hook);transition:transform .2s;flex:none}
.qa[open] summary::after{transform:rotate(45deg)}
.qa .a{padding:0 24px 22px;color:var(--muted)}
.qa .a p:last-child{margin-bottom:0}

/* ---- Contact / forms ---- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr}}
.field{margin-bottom:16px}
.field label{display:block;font-family:var(--ff-head);font-weight:600;font-size:.9rem;color:var(--ink);margin-bottom:6px}
.field input,.field textarea,.field select{width:100%;padding:13px 15px;border:1px solid var(--line);
  border-radius:11px;font:inherit;font-size:1rem;background:#fff;color:var(--text);transition:border-color .2s, box-shadow .2s}
.field input:focus,.field textarea:focus,.field select:focus{outline:none;border-color:var(--blue);
  box-shadow:0 0 0 3px rgba(30,115,232,.15)}
.field textarea{min-height:130px;resize:vertical}
.info-row{display:flex;gap:14px;align-items:flex-start;margin-bottom:22px}
.info-row .ico{width:46px;height:46px;border-radius:12px;flex:none;display:grid;place-items:center;
  background:var(--mist);color:var(--blue)}
.info-row .ico svg{width:24px;height:24px}
.info-row b{font-family:var(--ff-head);color:var(--ink);display:block}
.info-row a{font-weight:600}
.map-embed{border:0;width:100%;height:260px;border-radius:14px;margin-top:10px}
.note{font-size:.85rem;color:var(--muted)}

/* ---- Page hero (interior) ---- */
.phero{background:
  radial-gradient(900px 360px at 85% -20%, rgba(30,115,232,.16), transparent 60%),
  linear-gradient(180deg,var(--ink),#10294d);color:#fff;padding:clamp(46px,7vw,84px) 0}
.phero .crumbs{font-size:.85rem;color:#9fb6d6;margin-bottom:14px;font-weight:600}
.phero .crumbs a{color:#cfe0f6}
.phero h1{color:#fff;margin-bottom:.3em}
.phero p{color:#cdd9ec;max-width:62ch;font-size:1.15rem;margin:0}
.phero .eyebrow{color:var(--gold)}

/* prose */
.prose{max-width:760px}
.prose h2{margin-top:1.6em}
.prose h3{margin-top:1.3em}
.prose img{border-radius:14px;margin:1.4em 0;box-shadow:var(--shadow)}
.prose ul li{margin-bottom:.5em}

/* ---- Footer ---- */
.site-footer{background:#081627;color:#9fb0c7;padding:64px 0 0;font-size:.94rem}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:36px}
@media(max-width:860px){.foot-grid{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.foot-grid{grid-template-columns:1fr}}
.site-footer h4{color:#fff;font-size:1rem;letter-spacing:.04em;margin-bottom:16px}
.site-footer a{color:#b9c7da}
.site-footer a:hover{color:var(--hook)}
.foot-brand{display:flex;align-items:center;gap:11px;font-family:var(--ff-head);font-weight:800;
  font-size:1.3rem;color:#fff;margin-bottom:14px}
.foot-brand .logo{width:38px;height:38px}
.foot-list{list-style:none;padding:0;margin:0}
.foot-list li{margin-bottom:10px}
.foot-contact li{display:flex;gap:10px;margin-bottom:12px;align-items:flex-start}
.foot-contact svg{width:18px;height:18px;flex:none;margin-top:3px;color:var(--hook)}
.foot-bottom{border-top:1px solid rgba(255,255,255,.1);margin-top:48px;padding:22px 0;
  display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap;font-size:.85rem;color:#7f93ad}
.foot-bottom a{color:#9fb0c7}

/* sticky mobile call bar */
.callbar{position:fixed;bottom:0;left:0;right:0;z-index:70;display:none;
  background:var(--hook);box-shadow:0 -4px 18px rgba(0,0,0,.18)}
.callbar a{display:flex;align-items:center;justify-content:center;gap:.5em;color:#fff;
  font-family:var(--ff-head);font-weight:800;padding:14px;font-size:1.05rem}
@media(max-width:620px){.callbar{display:block}body{padding-bottom:54px}}

/* utility */
.mt0{margin-top:0}.mb0{margin-bottom:0}
.reveal{opacity:0;transform:translateY(22px);transition:opacity .6s ease, transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}.bars i{animation:none}}
.badge-row{display:flex;gap:10px;flex-wrap:wrap;margin-top:18px}
.badge{display:inline-flex;align-items:center;gap:.45em;background:var(--mist);border:1px solid var(--line);
  border-radius:999px;padding:.45em .9em;font-size:.82rem;font-weight:700;color:var(--ink)}
.badge svg{width:15px;height:15px;color:var(--hook)}